12/11/2023 0 Comments Media resolutione“And the question in the book is, what do we do? How do we achieve the promise of this machine and avoid the peril? We’re at a crossroads. “This machine exists in every facet of our lives,” Aral says. But Aral’s book, as he puts it, "starts where ‘The Social Dilemma’ leaves off and goes one step further to ask: What can we do about it?” In “The Hype Machine,” published this month by Currency, a Random House imprint, Aral details why social media platforms have become so successful yet so problematic, and suggests ways to improve them.Īs Aral notes, the book covers some of the same territory as “The Social Dilemma,” a documentary that is one of the most popular films on Netflix at the moment. “Social media disrupts our elections, our economy, and our health,” says Aral, who is the David Austin Professor of Management at the MIT Sloan School of Management. Along with the benefits of easy connectivity and increased information, social media has also become a vehicle for disinformation and political attacks from beyond sovereign borders. Globally, during a typical day, people post 500 million tweets, share over 10 billion pieces of Facebook content, and watch over a billion hours of YouTube video.Īs social media platforms have grown, though, the once-prevalent, gauzy utopian vision of online community has disappeared. About 3.5 billion people on the planet, out of 7.7 billion, are active social media participants. But by 2017, 80 percent of American adults used Facebook alone. In 2005, about 7 percent of American adults used social media. It’s like tossing a lit match into a pool of gasoline.” “When you develop a population-scale technology that delivers social signals to the tune of trillions per day in real-time, the rise of social media isn’t unexpected. “Human brains have essentially evolved because of sociality more than any other thing,” says Sinan Aral, an MIT professor and expert in information technology and marketing. Our brains have become wired to process social information, and we usually feel better when we are connected. If so, you are not alone - which is the point, of course. Are you on social media a lot? When is the last time you checked Twitter, Facebook, or Instagram? Last night? Before breakfast? Five minutes ago?
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